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The White Label Seed Company, commonly known as White Label, is a cannabis seed bank based in the Dutch city of Amsterdam, and created around the year 2000. It carries many high quality cannabis strains, including Cali Orange Bud, Purple Haze, or Super Skunk, and offers a wide variety of regular seeds, feminized seeds, and autoflowering seeds.
Why is it that the creation date of this major actor of the Dutch cannabis scene is somewhat unclear? The answer lies in its ties to another cannabis seed bank! Indeed, White Label is a sister company of the renowned Sensi Seeds. It was originally created on the down low, almost as an experiment; at the time, the general idea was to see if a “white label” cannabis seed bank would fare well in the then uncertain, on-the-verge-of-illegal cannabis industry.
In other industries, white label branding is meant to provide cheaper products with minimal packaging and advertisement, in order to reach a wider customer base. These non-brands are generally widely acclaimed for their commercially forward attitude, but do not necessarily manage to establish themselves as reference brands. In the case of White Label, the original plan definitely backfired … in the greatest way possible!
After winning a couple of surprising Cannabis Cups and various other awards, White Label had definitely become a proper brand, despite its anti-hero of a name.
Sensi Seeds therefore decided to keep its newfound sister alive and well, and this is how White Label became a reference in the realm of no-nonsense cannabis companies. Of course, benefitting from Sensi Seeds’ genetics team was a definite advantage, and allowed the company to provide exactly what any cannabis consumer dreams of: the best genetics available, for the best prices.
White Label does not have a physical location, its online presence is minimal, its products come in the most non-descript packages possible, and their main reseller is – guess who – Sensi Seeds! All this guarantees that the concept of “cheap cannabis seeds for all” that kick-started the reign of this UFO of a cannabis seed bank remains true to this day; cannabis growers with a small budget and a big garden can rely on its impeccable service and all-round quality.
